Brand Bowl: Funny ads with dark undertones

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Brand Bowl: Funny ads with dark undertones

by Abbey on February 6, 2012

Trends this year? Animals, cars, beer, sex and catastrophes.

Not only did companies endorse their products with some serious eye candy (David Beckham, Adriana Lima) but they exploited some media driven “future” events like Global warming and the “Apocalypse.” Clever. Anything that pokes fun at the ridiculousness of these claims is good in my book.

More trends? Classic celebrities (Jerry Seinfeld, Matthew Broderick and Clint Eastwood) endorsing…cars. Why all cars? And I thought Jerry Seinfeld only drove Porsches?

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OK. Clint Eastwood obviously made this ad more effective. His low and brassy voice made the message more clear: people are suffering, scared and jobless in our economy. “All that matters now is what’s ahead…how do we come together…how do we win?” Deep…very deep. Oh, but you’re selling a car? Not so deep.

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